The willingness to crave. TED talk by Jonathan Bricker.

I have followed and modeled some of my own work on Jonathan Bricker's research on tobacco cessation. Dr. Bricker recently did a TED talk on "The willingness to crave" which illustrates how Acceptance and Commitment Therapy is an effective intervention for quitting smoking and tobacco use. This also applies to food cravings! I wanted to share this here, as I think he does an excellent job demonstrating what Acceptance and Commitment Therapy looks like in the context of addictions and cravings. 

If you don't want a craving, you've got it! That tends to be how it works. Willingness to crave and let cravings pass has been shown by Dr. Bricker's research to be twice as effective as avoiding craving. Give it a shot and see what you think. I'd love to hear your thoughts. If you'd like group or individual counseling to support your willingness, please click here or contact me.